Are bidding too much for a particular keyword in Pay per click advertising just to promote an affiliate program?
Many are paying too much money for a single keyword just to get their advertisement shown from the top. As you may know, the price of the keyword won’t get a high price if there’s not much competing for that particular keyword. So what happened, you will be bidding a little higher for that keyword just to stay on top or just to get listed.
Why this thing happen? Lack of experience in bidding? Lack of research? Or lack of knowledge about pay per click advertising? It’s for you to answer.
I found out that you can get on the top of a listing even you bid at minimum price on a particular keyword. You just need to have a great imagination.
- Put yourself into customer’s shoes
- Imagine you are the one who is searching for a particular product, what you’re going to search and type in?
- Do a research on a particular keyword you just came across.
- If the bid is to high, leave it to them, if not go ahead and bid.
- Wash, rinse, repeat.
If you are a “newbie” in Pay per click advertising, don’t bid too high at first if you aren’t sure about the “return”.
Again, you can get the clicks from your advertisement even if you don’t bid high on a particular keyword.
To get more strategies in PPC advertising, read my review here.





