Doing pay per click advertising is somewhat autopilot for generating sales if you are into it. But after few weeks or so, you may see experience in drop of sales for the product you are promoting. If that is the case, its either you have to find for new profitable keywords and test whether you have hit other profitable keywords.

If you are willing to leave behind your previously profitable campaign, you have to find another campaign to replace the campaign which have massive drop in sales.

Now that you are ready to create a new campaign, why not recycle your campaign first and move to another campaign. It might cost you few hours but it may add additional income even few sales per month.

Before you move and start a new campaign, you have to stop your PPC campaign for the affiliate site you want to trash and save that few bucks for your new PPC campaign.

What we need to do is Search Engine Optimization (SEO).

You have to allot few hours or one week to create a linking campaign for the recycle site. One week should be more than enough if you are doing the site optimization for 2 hours a day in 7 days, unless you have no idea on how to do search engine optimization.

Since you are confident that this site can provide sales, you don’t have to change the design of the webpage. The only problem is that the demand’s curve is heading down.

So what’s the point of doing an optimization if the product demand is low? As you may know, you are the one who felt the drop in sales. Meaning, the product demand haven’t reached the zero demand. And because there will be new people who will come and search for the product. This way, you are hoping to get sales compared to pay per click marketing where you are forcing a sale because it costs you a dime.