Are you still asking yourself what’s the use of link building? Or maybe asking yourself, will this help to generate traffic to your site?

Many SEO specialists and other webmasters who are optimizing their website know the value of links pointing to their site. Link building can’t be done overnight. Web owners put effort and time to increase links pointing to their site. Because of this time consuming part of search engine optimization, some website owners hire a company or an individual to do the link building process for their site. And not to say, if you outsourced the link building to someone, it would also take some time to increase backlinks pointing to your website.

So what’s the use of having links pointing to your site? Links can ve compared as a vote to your site. Every link that is pointing to your site can be seen by the search engine as a vote.

As of now, maybe you are planning to do link building, aren’t you? But be careful not to just create a bunch of links pointing to your site. Keep in mind the quality of links pointing to your site. For example, if a webpage contains a link pointing to your site it doesn’t mean that you are getting quality links. Why?

There’s a lot of factors that may affect the quality of links pointing to your site.

1. Pagerank of the “webpage”.
2. Anchor text.
3. Number of outgoing links.
4. Location of link in site structure.
5. Follow and noFollow tag.

The first you may want to do is to find an appropriate website that is the same as your niche. For example, “web design”, find a website that is mainly focus on the “web design” theme. To find this kind of websites, use the search engine and type in the key phrase that you are competing with and try to email the webmaster of those websites that appears on the first page of the search engine result.

Another strategy if you are in a competition, is to search for a keyword or keyphrase that you are competing, then take note of those websites that are listed on the first page of the search engine result. After you have listed all these websites (competitors), try to do some research for those sites that are linking to your competitors and email those webmasters and try to have an exchange link with them.

Again, link building is an ongoing process for optimizing your website popularity and search engine ranking. Few hours every week is an advantage if you will be alotting this for link building.