When I started Adwords, I’m not fully aware of those what they called Google’s slap. So what happened was, most of the keywords that I am bidding needs at least $5, $10 or at least higher than what should I am supposed to pay. I research for some strategies on how to lower my cost on bidding with keywords I have chosen. And came up of what they called “Quality Score”. If your keywords have a high quality score, then you will be paying lower to those who have lower quality score on their specific campaigns. After few research and testing, the price for the keywords that I am bidding become lower compared to the price that I cited earlier.

1. Basically these are the things I have done to lower the cost of advertising in Google Adwords:

2. Regrouped all the keywords based on their relevancy using Adwords Editor.
Created at least 2 “Text Ads” for each of the Ad group created.

Sample Text Ad:
(Ad Group Name) Blah Blah Blah
Text here, More Text, More Text
Blah Blah (Ad Group Name) Blah
www.domain.com/ad-group-name

3. Created a Landing Page that has a keyword rich specifically for each Ad Group or optimized for the keywords I am bidding. To make sure that the keyword can be seen, I set the keyword density from 2%-5%. The landing page should have at least 200-300 keywords.

After doing the 3 steps above, I noticed that the price for the keywords dropped. It means the cost will be lowered too.

I just noticed after few days, the price goes up again and found out that another factor that affects the pricing of the keywords and the quality score is CTR of the ad you have created. Although the increase for the bid is only few cents, it is still high to what should I’ve been paying. Basically, I need to edit my “Text ads” to have a higher CTR, so for the mean time I have to bid a little higher.