Last few weeks, I tried to promote a specific product using Google Adwords. So basically, I set up the Ads tried to spend as little as I can for the bidding of the keywords. I think I set up the campaign for Adwords for almost 2 hours. The next morning I checked my earnings, and saw 2 sales for less than 30 clicks of my ads. So I checked my Adwords to view my campaign but unfortunately, the campaign was stopped. Actually, it’s not the campaign but the keyword that is having a great search volume which is giving me the sale was stopped. This thing happened for that keyword that I am bidding is not “targeted” and “trademarked” terms. Although Adwords allowed me to bid on that keyword, the price for the keyword raise for $0.50, so I tried to higher my bid so if my Quality Score gets higher, the price will decrease. I got 2 clicks and got a sale from that 2 clicks. So I think I hit a great product with a high ROI. But Adwords, again asked me to bid higher which I don’t think that it would be profitable for me to bid for the price that was needed to reactivate the keyword.

Since I thought that the product was a hit, I stopped my campaign from Adwords and shifted to Yahoo Search Marketing. I ran the campaign for few days, and I got 100+ clicks and only 2 sales. So I calculated whether it would be still profitable to promote this product, the result is no. So now, I “paused” that specific keyword with a lot of searches and added more targeted keywords but lesser in search volume and wait for few days whether it would generate sales and lower advertisement cost with Yahoo.