“Why do you need to learn PPC Search Engine Internet Marketing?”

Many internet marketers or those who are learning on how make money online, have heard the word Pay Per Click Marketing. Are you asking yourself, do you really need to learn this tool just to make fortune from internet?

Pay Per Click Advertising is just one tool that you can use if you are finding ways to make money with affiliate programs. Some of the well known PPC Search Engines are Google Adwords, Yahoo Search Marketing, and MSN. These three are the biggies in the Pay per click world. Continue Reading

Do you find it hassle to edit your Adwords campaign using your internet browser? Not known to many, Google Adwords have created a free software for those advertisers to edit and create Ad campaigns.

At first, it looks intimidating because of its new environment. But after you get used to it, you will see its powerful usability for campaign management.

Benefits include:

• Navigate your account quickly and easily.
• Users can make bulk changes to their campaign.
• Manage all the campaigns offline. Means you can edit your campaign as many as you want before making it online.
• FREE

If you are managing multiple accounts, I recommend you to use this campaign management application. You can also sign in to your MCC account using this application.

Download the Adwords editor here.

Creating ads for every keyword you have is too much work for every PPC marketer. But do you wonder whether you can create a thousand of Adwords ads within few minutes?

If you are an Adwords’ marketer, you should know that Quality Score is a very important factor to lower your advertising cost in Adwords. And you should know by now that targeted landing page is one element that affects the Quality Score.

Just imagine of having highly targeted keywords and there would be individual landing page for each keyword you have. Nice idea right? But what if you have thousand of keywords? Would you mind creating landing page and ads to match every keyword you have?

Think about this:

1 Campaign

436 Ad Groups

1744 Directly Matched Targeted Ads (4 per ad group)

8720 Highly Targeted Keywords

8720 Perfectly Keyword Matched Landing Pages

8720 Tracking Codes to Trace Back to Profits

12 minutes of actual work.

8708 minutes (145 hours) or $2175 saved.

• 500+ Keywords
• 500+ Adgroups (1 for every keyword)
• 1000+ Ads (2 for every keyword)
• 500+ Landing Pages

All these for less than an hour of work.

The package includes:

• The SpeedPPC Guide
• The “SpeedPPC Campaign Builder” Software.
• The Landing Page Code.
• The Tracking Code.
• “Affiliate Datafeed Landing Page Generator” software for affiliate datafeed integration.
• Special in-house best practices document for obtaining great Google AdWords quality score.
• Expansion lists including: US city names, US state names, Australian city names, Australian suburb names, UK town names, top 1000 movie names, top 1000 music artists, top 1000 actors, top 300 Xbox games, top 300 Xbox 360 games, top 300 PS2 games, top 300 PS3 games, cell phone model names, car model names, motorcycle model names, perfumes, cosmetics, digital camera model names, video camera model names, router model names, laptop model names, printer model names, occupations.You can use these expansion lists to expose lots of long tail traffic sources that you would never otherwise be able to easily tap into without SpeedPPC.

To get more great information what this software can do to your campaigns, check the website here.

Last few weeks, I tried to promote a specific product using Google Adwords. So basically, I set up the Ads tried to spend as little as I can for the bidding of the keywords. I think I set up the campaign for Adwords for almost 2 hours. The next morning I checked my earnings, and saw 2 sales for less than 30 clicks of my ads. So I checked my Adwords to view my campaign but unfortunately, the campaign was stopped. Actually, it’s not the campaign but the keyword that is having a great search volume which is giving me the sale was stopped. This thing happened for that keyword that I am bidding is not “targeted” and “trademarked” terms. Although Adwords allowed me to bid on that keyword, the price for the keyword raise for $0.50, so I tried to higher my bid so if my Quality Score gets higher, the price will decrease. I got 2 clicks and got a sale from that 2 clicks. So I think I hit a great product with a high ROI. But Adwords, again asked me to bid higher which I don’t think that it would be profitable for me to bid for the price that was needed to reactivate the keyword.

Since I thought that the product was a hit, I stopped my campaign from Adwords and shifted to Yahoo Search Marketing. I ran the campaign for few days, and I got 100+ clicks and only 2 sales. So I calculated whether it would be still profitable to promote this product, the result is no. So now, I “paused” that specific keyword with a lot of searches and added more targeted keywords but lesser in search volume and wait for few days whether it would generate sales and lower advertisement cost with Yahoo.

When I started Adwords, I’m not fully aware of those what they called Google’s slap. So what happened was, most of the keywords that I am bidding needs at least $5, $10 or at least higher than what should I am supposed to pay. I research for some strategies on how to lower my cost on bidding with keywords I have chosen. And came up of what they called “Quality Score”. If your keywords have a high quality score, then you will be paying lower to those who have lower quality score on their specific campaigns. After few research and testing, the price for the keywords that I am bidding become lower compared to the price that I cited earlier.

1. Basically these are the things I have done to lower the cost of advertising in Google Adwords:

2. Regrouped all the keywords based on their relevancy using Adwords Editor.
Created at least 2 “Text Ads” for each of the Ad group created.

Sample Text Ad:
(Ad Group Name) Blah Blah Blah
Text here, More Text, More Text
Blah Blah (Ad Group Name) Blah
www.domain.com/ad-group-name

3. Created a Landing Page that has a keyword rich specifically for each Ad Group or optimized for the keywords I am bidding. To make sure that the keyword can be seen, I set the keyword density from 2%-5%. The landing page should have at least 200-300 keywords.

After doing the 3 steps above, I noticed that the price for the keywords dropped. It means the cost will be lowered too.

I just noticed after few days, the price goes up again and found out that another factor that affects the pricing of the keywords and the quality score is CTR of the ad you have created. Although the increase for the bid is only few cents, it is still high to what should I’ve been paying. Basically, I need to edit my “Text ads” to have a higher CTR, so for the mean time I have to bid a little higher.