Last few weeks, I started to start another pay per click campaign to test some waters. When I started the campaign, I didn’t look into it and only came back after few days. To my surprise, many of my keywords were given a “POOR” quality score. And most of them are the keywords that have a lot of impressions.

So if you want to start a PPC campaign, make sure you can keep an eye to every keyword especially to those keywords that receive many impressions.

Since I didn’t manage that campaign well, I didn’t notice that CTR for those keywords that have a lot of impressions doesn’t meet the minimum Adwords CTR and I have to pay extra to improve their ranking.

Lesson learned?

Keep an eye for every keyword you have in your campaign. If they are nearing the minimum CTR, do everything you can do to make it live. If you can’t do anything, try to pause those keywords; which I did for some of the keywords, until you are ready to observe them regularly.

As an affiliate marketer, you should know that one of the steps you should be doing is by doing keyword research. Ok, that’s not new. But I want to ask you…

Do you know whether the keyword you’ll be using for your PPC or SEO campaign will be profitable? You wouldn’t know unless you have seen the results, right? Especially if you rely on keyword research software.

After long hours of doing keyword research, you’ll feel tired and yet still thinking whether it would be worth of your effort. That’s ok, unless you love doing keyword research, you wouldn’t feel lazy.

But…

What if I told you that there’s a simple way to do keyword research and of course, instantly know whether these keywords are profitable.

Seems impossible? Hahaha…

Do you know the saying that you should know who your competitors are? By knowing who among of your competitors have the profitable keywords and knowing what these keywords are, will lessen your tedious task in doing keyword research. And as a bonus, those profitable keywords have been selected for you. Now, that’s “let others do work for you” in action.

The other day, I downloaded this FireFox Keyword Research plugin that will instantly reveal what keywords your competitors are bidding in PPC. After I searched for a specific keyword, all the keywords that my competitors are bidding shown on my computer screen. And I was really shocked with that plugin. I didn’t know that there are such geniuses who can really make the keyword research easier than before.

I know you are now thinking what’s that plug-in… And the more I give you the idea, the more like to use it as soon as possible…

By the way, I’m not telling just competitors, they are those top competitors that are hiding from every affiliate marketer so nobody will know what their doing.

But of course, not now because you can now easily see what keywords they have.

So are you ready?

Visit the link here.

Few days ago, I planned to create a new PPC campaign using Adwords and Yahoo Search Marketing. And of course, all the researching has been made beforehand. Like product and keyword research. Now, after all these researching, I felt lazy to create the PPC campaign because I have to create the campaign manually and I have to do it on both Adwords and YSM so I think of a better solution. Continue Reading

Of course, every PPC marketer has their own routine in creating their own PPC campaign. Whether you are a newbie or a veteran, I think you should be following some routine in creating your campaign. Anyway, you can bend the routine anytime you want.
Continue Reading

On my previous post, I said that one tool that internet marketing can use is PPC search engine marketing. It can be an alternative solution for having targeted traffic to your site.

But many who are starting to use Google Adwords as their form of advertising were being slapped by  Google. If your keywords are labeled “poor quality score” by Adwords, before I posted some basic workaround to raise you score a bit. 

And if you are still thinking whether you can still bid from $0.05, well you can still.

I just wanted to share my previous quality when I started using Adwords and the campaign I have now. It’s not the best you can see, but I sooner or later I know you’ll get it.

Here’s the old campaign screenshot:

And here is the new campaign after learning some basics.

Share some of your “Quality Score” stories to me by sending an email to kantonfc(at)gmail(dot)com. If still you can’t get even an “OK” quality score, try to ask some of your friends who knows PPC search engine internet marketing. Because as of now, I’m still discovering new ideas because as you may know, PPC Search Engines change their “Rules” a lot of times so I just have to follow them.