Let’s make this post as short as possible. I’m a fan of reading those eBooks that so-called gurus are releasing every now and then.

Last few weeks, I decided to buy a bunch of marketing books, yes! hard bound books, to update my knowledge about marketing. And to my surprise, all the techniques that you might read in all those eBooks can be found in a single hard bound book.

Well, the information that you’ll get from reading “guru’s” eBooks are something like the “application” of the theories you’ll get from those paperback books.

So if you think you have the imagination on how to apply the principles laid down in those paperbacks, then go ahead and buy one of the best selling marketing book. Btw, these paperback books are way much cheaper compared to those Guru’s eBooks.