Most of pay per click advertisers know these two PPC companies. For those who haven’t tried any them and wondering which is better, don’t worry.

As of now I am evaluating these two PPC networks based on:

• Competition on keywords
• Click Through Rate
• Impression of specific keywords (Searches)
• Pricing
• User Friendly

I am running two the same advertisements with the same range of keywords. I’ll check the result after few days of running my campaign.

If you are doing Search Engine Optimization (SEO) to your site, you know that you need some tools to help your job done with ease. I found an extension for a Firefox browser that will give details, SEO information, for any site that you want to check.

• PR: (Google PageRank) an estimated measure of global link authority
• Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org’s spider. The theory is that if Archive.org found a page so did many of the major search engines.
• Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
• .edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
• .edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
• .gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
• Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
• del.icio.us: number of times a URL has been bookmarked on Del.icio.us. Heavily skewed toward techy / Web 2.0 stuff.
• Technorati: an estimate of the total number of links to a site from blogs
• Alexa: rank based on website traffic . Heavily skewed toward internet marketing and webmaster related resources.
• Cached: (Google site:) shows how many pages from a site are indexed in Google
• dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
• Bloglines: shows you how many people are subscribed to a particular blog via Bloglines.
• dir.yahoo.com: is a site listed in the Yahoo! Directory or not.
• WhoIs: makes it easy to look up the whois data for any site.

Sample Search Result from Google with the extension enabled:

Generally speaking, you will be using this tool to get other sites(competition) information on why they are ranking high in search engine.

To get Firefox: http://www.mozilla.com/firefox/

To get the tool(You must be using Firefox right now) : Click Here

Thanks to Aaron Wall for a great tool. Updates are available on his site.

Wow! Is the first word that would come out from your mouth by paid to surf programs. By just surfing the internet, you are earning cash, and it means easy money.

“Think of the Analogy of TV, the big advertising companies pay large
amounts of money to TV station and in return you get to view the TV programs for
free with commercials. AutoSurf acts similar to above of viewing websites
(adverts), for a certain amount of time each (usually less than 30 seconds).
Interested members can click on the SurfBar to open the current site, this opens
in a new window.” – excerpt from theeasymoney.info

And then, after you have surfed for a certain amount of time, money will be credited to your account and you are on your way in reaching the minimum payout. Looks promising, right?

Last time I have tried a lot of different kind of these programs, after sometime I get bored. Why? It would take years before reaching the minimum payout and do you think that would be enough for you to pay the electricity bill you have accumulated just to reach the minimum payout. Holy smoke!

Another strategy that some paid surf programs are doing is having a minimum payout. So what you’re going to do is signup with them and then holy smoly, you will get be credited 0.001 cents. Do we have a currency smaller than 1cent?

One style of other “SCAM” autosurf programs will do is, again, surf, surf, surf, and then you reach the minimum payout and they are ready to give you the money you just “earned” but… Yes, there will be a condition before they pay you. Nice one!

Ok, this one is my “favorite”. You get promised by these autosurf programs, then you alotted few hours of your precious time, you reach the minimum payout. Of course, you are happy because finally after trying so much programs this is the only pay per surf program that you have reach the minimum payout, then you’ll wait for the payout they, after few days of waiting, payout day comes, you checked your Paypal, nothing, waited for another few days, and checked you Paypal account, nothing. Now your fed up, you sent an email to their customer service, no reply. Oh, did I mentioned the word “SCAM”?

If you are looking for an extra income online, try another way of generating income online. Try to stay away from these autosurf programs unless your friend told you that he is getting the promises from these programs. Just don’t get promised by your friend because of promises of affiliates of these programs. Because there’s a lot of “SCAM” in this kind of industry, so you have to find a trusted source.

Are bidding too much for a particular keyword in Pay per click advertising just to promote an affiliate program?

Many are paying too much money for a single keyword just to get their advertisement shown from the top. As you may know, the price of the keyword won’t get a high price if there’s not much competing for that particular keyword. So what happened, you will be bidding a little higher for that keyword just to stay on top or just to get listed.

Why this thing happen? Lack of experience in bidding? Lack of research? Or lack of knowledge about pay per click advertising? It’s for you to answer.

I found out that you can get on the top of a listing even you bid at minimum price on a particular keyword. You just need to have a great imagination.

1. Put yourself into customer’s shoes
2. Imagine you are the one who is searching for a particular product, what you’re going to search and type in?
3. Do a research on a particular keyword you just came across.
4. If the bid is to high, leave it to them, if not go ahead and bid.
5. Wash, rinse, repeat.

If you are a “newbie” in Pay per click advertising, don’t bid too high at first if you aren’t sure about the “return”.

Again, you can get the clicks from your advertisement even if you don’t bid high on a particular keyword.

To get more strategies in PPC advertising, read my review here.

Have you heard the word Google Adwords? It’s one of the Google’s advertising programs for those advertisers who wants to gain some exposure of their products or site.

If you have a product or site that needs some exposure to the mass, Adwords is a great solution to kill the competition of Search Engine Optimization. You will get visitors, if not, customers searching for an information that “maybe” your site is offering.

If you want to earn money using Google Adwords, be careful.

Many “Internet Marketers” are claiming that they can earn money by using Adwords. And you don’t know that these marketers are slowly sucking you into their reality of making money using Adwords. Sure you can be one of them, but take into account that they aren’t just those newbie that are “exploring” this kind of Pay-Per-Click(PPC) advertising.

Sooner or later, you will be tempted to try PPC to promote some of your affiliates, wishing that a great ROI will come after you tried the program. Remember, you need to have an extensive research if you don’t want to lose much money in this kind of program. If you jumped into advertising without having enough research, don’t get mad if you are losing too much.

Don’t swim into the pool without knowing how deep the water is.

Other internet marketers will use Adwords to promote their website, specifically made for Adsense. In that way, they can earn few bucks if someone clicked on their shown ads. This type of method is sometimes referred to as “Black Hat”.

Again, if you want to try Adwords for promoting affiliates, watch for everyday expense for you ads. It can be very expensive if you don’t know how to control them. Try to test how the water runs first, so atleast you will have some idea on how it works.

I suggest you to read my review with Google Cash if you want to win-win situation with Adwords.